It's reported that on the morning of January 29th, 2020, top leadership from both companies met in a poorly decorated boardroom with too few snacks, to discuss the potential of Shoya, Inc. buying out Casio using a mixture of cash and other assets.

An anonymous source close to the CEO of Shoya, Inc. infers that talks were initiated due to the leader's deep personal appreciation of Casio's watchmaking, citing particular enthusiasm for the F-91W.

"He won't stop talking about that damn watch" claims the source. "I was like 'Bro, it's not an AP. It's not a Richard Mille, I don't get why you like it so much' and all he kept telling me was that the battery lasts for 7 years and that it has a millisecond stopwatch and that it glows in the dark. Granted, the battery in my Audemars only lasts 30 months, so maybe he's onto something..."

It appears that Shoya, Inc. intends to implement a billion-dollar marketing strategy centering the Casio F-91W, with the goal of making the watch as ubiquitous as the iPhone.

It's also reported that Yamaha, upon hearing rumors of the acquisition, is shaking.